help_outline Skip to main content
Add Me To Your Mailing List
Shopping Cart
HomeEventsThe Collaboration of Red Bird Mall for Health

Events - Event View

This is the "Event Detail" view, showing all available information for this event. If the event has passed, click the "Event Report" button to read a report and view photos that were uploaded.

The Collaboration of Red Bird Mall for Health

Thursday, April 28, 2022, 5:00 PM until 7:00 PM
Perkins & Will
2218 Bryan St, Ste 200
Dallas, TX  
Additional Info:
AMFP North Texas
Registration is required
Payment In Full In Advance Only

Many Healthcare systems are seeing a significant advantage of adapted reuse to connect with a growing patient base facilities and locations that differs from the typical healthcare setting. Beyond being a unique setting, adaptive reuse often results in savings both to total project cost and schedule by utilizing an existing structure and facilities.

The revitalization work being done at the Red Bird Mall in South Dallas is an excellent example in the benefits of adaptive reuse. The work at Red Bird has brought significant interest and excitement from the commercial development work and local community, resulting in not only traditional retail development, but has also class A residential spaces, hospitality, office, and entertainment venues.

In addition to the more traditional commercial development categories, Parkland Health, UT Southwestern Medical Center and Children’s Dallas have seen the opportunity to establish clinic locations that allow their organizations to connect with a local patient population that was previously underserved.


  1. Define Adaptive Reuse Healthcare Development
  2. Review planning considerations associated with adaptive reuse of retail buildings for healthcare use.
  3. Review benefits of providing healthcare in a retail campus
  4. Discuss schedule and cost benefits of adaptive reuse


Peter Brodsky headshot portrait

Peter S. Brodsky is an investor and business executive who, through a majority-owned company, owns the Reimagine RedBird development (formerly known as Southwest Center Mall and, prior to that, Red Bird Mall). He is investing in the mall and its surrounding land to restore it to a place of pride and quality in the community.

Prior to acquiring the mall, Peter was a founder and partner of HBC Investments LLC, a firm focused on investing both third party capital and the capital of its principals in growth oriented companies. Prior to co-founding HBC, Peter was a partner at the private equity firm of HM Capital Partners and its predecessor, Hicks Muse, where he was employed for over 15 years. At HM Capital, Peter focused on the media industry and was responsible for deploying or managing over $2.6 billion of equity investments and completed over 100 transactions. In the civic and non-profit arenas, Peter serves as the Board Chair of the Metro Dallas Homeless Alliance, the lead agency of Dallas and Collin Counties’ homeless response system.



Laura Adair is a licensed architect and LEED professional with over 25 years experience. Market sectors include, healthcare, aviation, hospitality, commercial, and education. Has served as both a consultant and owner’s representative. Enjoys managing large, complex projects with multiple users, consultants and aggressive schedule. Currently has been with Parkland Health for 4 years as a senior program manager in the Planning, Design and Construction Department. Previous experience includes working as an owner’s representative for the US Army and DFW International Airport. Avid Dallas Stars fan and opera lover.



Gena English has more than 25 years of health care design experience. This includes expertise with outpatient services, acute care and hospital settings, health care research, academic facilities, and senior living. Her background also includes wayfinding, furnishings, and art procurement and installment. Ms. English is passionate about the role of design in amplifying service and the patient experience in health care environments.

She joined UT Southwestern Medical Center in 2018 as Director of Planning and Design. Her role involves leading planning, design, and construction of UT Southwestern’s 15-million square feet of multicampus facilities located throughout North Texas. This includes work underway at RedBird to transform an outdated retail space into a state-of-the-art regional medical center, where design is integral to the patient experience. This ranges from the initial interactions when someone enters the center to the functions and aesthetics of treatment rooms for cancer and other major illnesses.

Before joining UT Southwestern, Ms. English managed the interior design of Parkland Health’s new hospital campus in Dallas. This included the opportunity to present and co-author research papers about the project. Additionally, her background involves managing a multistate territory for health care furniture manufacturers.



Ian Sinnett is a Board Certified Healthcare Architect and Principal at Perkins&Will, where he co-leads the Dallas Health Practice of more than 100 designers and architects. During his 22-years of working in healthcare architecture, he has completed projects in 11 states that range from minor renovations of a few hundred square feet to greenfield and hospital expansions of over 1 million square feet.

His first foray into adaptive reuse of former mall/retail buildings started 15 years ago at the HCA Kingwood facility with a mix of inpatient and outpatient services and continues today at RedBird. Ian is the Principal-in-Charge and Senior Planner for the UT Southwestern Clinic and Children’s Specialty Center at RedBird Dallas.

  • Jerry Philips, Children’s Health


  • 5:00 PM - Mix & Mingle
  • 5:30 PM - Presentation